Identifying popular keywords – By filtering keywords according to categories, location, etc. Here are a few ways Google Trends improves your keyword research – So how does this comparison of Google search trends for different keywords help? Comparing different search terms for volume and interest will tell you which keywords you should focus on to reach your target demographic. The tool gives you a compared breakdown for these three search terms by region, as shown below, as well as the interest by region and related queries for each individual search term. You can also choose your target country, duration for which you want to monitor the trend, categories, and type of search (web, image, news, etc.) to further narrow down your results. Each search term is indicated by a different color. The graph shows the interest over time for all three search terms. To show you an example, we tried comparing three search terms – social media content marketing, social media marketing, and influencer marketing. You can not only discover new keywords related to your search term or topic but also compare the popularity of different search terms and see how their search trends have changed over time. Google Trends gives you a shot at improving keyword optimization in your content marketing strategy. Keyword research is one of the most critical steps in building your content SEO strategy. Use Google search trends for keyword research Let’s find out how you can use Google Trends to gather this information, how it can enrich your market research, and how pairing it with a powerful content tool can make the content writing process simpler.ġ. So knowing how people are using this search engine across regions and over the years can be very valuable information for you as a content marketer. Google is the leading search engine, there are no two ways about it. TL DR here’s a video summarizing this post for you.
GOOGLE TRENDS DATE LAUNCHED HOW TO
How to use Google search trends in content strategy building Combining both of these tactics can do wonders to content SEO. Though Google Trends is a powerful tool to support your market research, there are some smart ways to gain similar insights directly from your Google searches too. Using Google search trends to inform your content strategy makes keyword research easier and gives you a better idea of which questions need answering. It also shows interest in a search term by region, over time, and related queries and topics too. On Google Trends you can see both real-time data on current trending searches as well as historic trends as old as 2004. It gives you a more or less complete overview of Google search trends, with anonymized data collected from sample search queries people make to the search engine.
GOOGLE TRENDS DATE LAUNCHED FREE
Google Trends is a free tool from Google that gives you a visual walkthrough of the trending topics in search, popular keywords or search terms that people are using, trending news, and more. In this article, we’ll tell you how you use Google Trends and a few other features on Google search alongside a content planning and creation tool like Narrato Workspace to smooth out your content process. Google Trends combined with a few powerful content SEO tools can help you build a solid content SEO strategy so you can confidently decide what topics to write on, who to write for and what outcomes to expect. So what do you need to monitor the changing Google search trends in your industry? Not much really, as long as you know how to use Google Trends to your advantage and are familiar with a few smart search hacks on Google. Market and audience research can take up all of your time if you don’t have the right tools in your content marketing arsenal. Keeping up with your audience’s demands and search trends is no mean feat. You’ve seen how fast people move from one trending topic to the next on the internet.
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